Concept 01

There’s ﬁne. And there’s reﬁned

Our audience had a system in place that “seemed” to be working. However, they were unaware of the deeper insights and knowledge that existed across all of their data sets. This begged the question: Were they using the right tool? This concept was about choosing the better tool for the job, and the certainty that came with that knowledge.

Concept 02

Portals

This concept portrayed SPSS Statistics as the path to valuable data and competitive advantages. SPSS Statistics is the gateway to deeper insights that enables organizations to drive better decision-making. Visually this was conveyed through the use of abstract illustrations glowing with the illusion of depth.

Concept 03

Stuck on the surface

This concept was about highlighting our audience’s current actions as insufficient when it came to data. They were only scratching the surface and lacked depth in the usage, interpretation and implementation of their data.